Why are they all called Echo?
One of the main advantages of the Echo range is that Alexa’s capabilities can be constantly expanded by the downloading of ‘skills’. These are software additions from different companies that allow users to order cabs (Uber), food (Just Eat), check train times (National Rail), and a wide range of other useful tasks.
What are the main differences between the Echo, Show, and Look?
Its design is smart and modern, with the unit coming in either white or black options. The Echo is also bereft of any obvious controls, with only mute and power on buttons on the top on the device. The Echo Show’s main differentiator is that it includes a 7in touchscreen display. In terms of capabilities it can do everything that the Echo does, and the built-in speaker system should be a match for that of its display-less brethren.
The screen opens up new avenues for the Echo Show, especially as it allows video and audio calls to other Echo Show owners, or anyone using the Alexa app on their smartphone. News briefs are accompanied by video footage, as is the weather, calendar appointments, or timers that you might request if you’re cooking something in the kitchen. If you have a compatible camera in your kid’s room then you can even monitor it via the Echo Show.
As the Look includes a high quality camera, the idea is that you put on outfits you’re considering, then use the Look to film a short video from all angles so you can see if it’s -flattering or not. Images of two outfits can also be submitted to a feature called Style Check which will analyse both to see which looks best on you, with the decision being based on colours, fit, and current trends.
While this might seem like a niche market for such a device, the Look can also be used as a normal Echo device. Ask it questions and Alexa will search the internet for answers, Skills are available, there’s a built in speaker – although more akin to the Echo Dot than the bigger devices – and the camera can be used for him security rather than fashion.
Who are they for?
While the three devices share a common engine and interface, they do seem to appeal to different markets. The Echo probably has the most appeal for music fans, podcast listeners, or people who just want to find simple information quickly. Its aural nature makes it an unobtrusive device that can be placed almost anywhere in a home without drawing too much attention. The Echo’s speakers are decent and integration with Spotify and Audible make it a great companion for general entertainment while you work on boring tasks such as cleaning the house or washing the dishes. A 7in screen means users will need to be near to the device if they want to read any displayed information clearly. This would make it perfect for recipes, cooking videos, or simply playing videos or music while you prepare dinner.
The video-calling feature is a bonus that could prove popular, but again that screen is small when compared to something like an iPad that can do the same things. Finally there’s the Echo Look. It’s a bit of a puzzler this one. Yes it’s a normal Echo device, with all the advantages that brings, but the fashion angle is going to be an interesting one to watch. We’re not entirely sure that this will be enough to sell the Echo Look to a wide audience, especially as people already have mirrors in their houses. But if Alexa can answer the question ‘does my bum look big in this’ without causing a major confrontation then we’ll certainly doff our caps in admiration.
When will they be available in the UK?
Martyn has been involved with tech ever since the arrival of his ZX Spectrum back in the early 80s. He covers iOS, Android, Windows and macOS, writing tutorials, buying guides and reviews for Macworld and its sister site Tech Advisor.
